GTM Higher Education
Higher Education
ABOUT
The GTM Higher Education team brings years of experience allowing our clients to navigate their products, services, and solutions across C-Suite leadership at institutions nationwide. Our clients will effectively maneuver through the complex sales process and identify the path to procurement. GTM Group Higher Education – Connecting Higher Education’s leadership.
Our process
01
Assess
Assess the product or service to capably represent value proposition
02
Identify
Identify the right contact at the right agency
03
Understand
Understand governmental entity budgeting and state appropriations
04
Meet
Meet top down and bottom up
05
Opportunity Identification
Identifying the right markets that would make a good fit for the product or service
06
Advocate
When warranted, advocate for public policy changes that could necessitate the purchase of a client’s goods or services – or advocate for the appropriations of funds for a specific use
